Technology

1.5 billion active users on TikTok in 2022

This is the latest prediction of the company App Annie: TikTok should exceed 1.5 billion active users by 2022. Beyond this impressive figure, it is above all the meteoric growth of this social network that we retain. The Annie application signed by Mobile Forecast 2022 underlines that the good form of the application must continue and its cultural influence will continue to spread to the four corners of the world.

Therefore, according to the figures, TikTok is on track to surpass Instagram and its 1 billion active users. The Facebook-owned social network sadly hasn’t updated this data since 2018, but App Annie rarely seems to be wrong in its forecasts.

TikTok’s growth rate is unprecedented, analysts report. Music, video, dance, creativity… The app now weighs heavily on culture and the competition is struggling to keep up. Facebook and Instagram took much longer to reach the billion mark. These platforms have created new consumption patterns over the years and TikTok has come at the right time to take advantage of them.

Observers recall in passing that TikTok would have already reached this figure of 1.5 billion users if it had not been banned in India in June 2020. More than a year ago, the social network had 200 million monthly users in the country and, without this restriction would now be close to 500 million.

Like a late train

Reels on Facebook and Instagram, Spotlight on Snapchat, and even Shorts on YouTube. We can no longer count the adaptations made by rival platforms to imitate TikTok. Despite all these efforts, users remain loyal and the app’s audience doesn’t slow down.

The key to TikTok’s success seems to be its algorithm, which offers an endless stream of content well suited to your interests and uses. The more you use it, the more it will be refined! The flow “for you” is also very addictive, because it is very well oriented to subscriptions, navigation and everyone’s tastes.

Compared to Instagram, user attention (although very high) is not that strong. The social network shows several publications on the screen simultaneously and, although the algorithm is quite effective, the advertising and the various functionalities interfere with the navigation of some users.

Bottom line … With a growing audience, it may be time to integrate TikTok into your marketing strategy; if you haven’t already!

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