2021 sales and soundbars: the best deals

After Black Friday in early December, we continue less than a month and a half later with the Winter Sales, which began this Wednesday, January 20 and will end on February 16. And the French seem to be there again this year, the average budget planned for this shopping event reaching around 320 € and even 513 € for 25-34 year olds according to a YouGov study.

At the same time, there are indeed some good deals to be had. But you still have to know where to find them. We have already published many guides in various product categories, which you can find at the end of this article. Now we are focusing on sound bars, these elongated speakers to place in front of your TV to improve the sound. Often more compact and more accessible than a traditional 5.1 system, these devices are a good way to improve the sound of a television. Here is our selection of the best promotions from these 2021 Winter Sales.

1. Samsung HW-Q70T at 499 €

It’s one of the best Dolby Atmos soundbars on the mid-range. The Samsung HW-Q70T is offered for Sale at a price of 499 € at Boulanger, against 699 € usually. While we’ve already seen it slightly cheaper even on Black Friday, this deal is still the best we’ve spotted so far.

Samsung HW-Q70T

The Samsung HW-Q70T is a 3.1.2 Dolby Atmos and DTS: X sound bar equipped with an array of 8 speakers and a wireless subwoofer delivering 330 W of power and 3D effects thanks to Acoustic technology Beam exclusive to the brand. It is equipped with HDMI 2.1 eARC and CEC ports as well as optical ports and allows you to connect audio sources by Bluetooth or Wi-Fi. It is controlled via a supplied remote control and can even turn into a real home cinema thanks to a kit of d Surround back speakers sold as an option.

The competitor of the Q70T, the LG SN8YG is also on sale at the moment at the specialist distributor Cobra. The latter offers this Atmos and DTS: X soundbar at a price of 444 € instead of 599 € usually, a discount of more than 150 €. A very interesting offer.


Designed in partnership with sound specialist Meridian and Hi-Res certified, the LG SN8YG offers all the refinements of the most high-end models for a controlled price. Delivering a significant power of 440W and embedding a wireless subwoofer, this 3.1.2 sound bar is also compatible with Dolby Atmos and DTS: X. It also has two vertical loudspeakers to ensure good 3D spatialization. The SN8YG is also Wi-Fi compatible and integrates the Google Assistant as well as a Chromecast for voice commands and streaming. It can also operate in Bluetooth, in addition to wired via its optical port or its latest generation HDMI 2.1 ports. A very complete product.

Notice to those looking for the top of the top of the soundbar. Samsung’s top-of-the-range model, the HW-Q950T, is sold for € 1,290 at Boulanger, which represents a saving of € 200. Admittedly, it is not the reduction of the century either, but it is still good to take, especially on a product of such high quality.

Samsung HW-Q950T

Succeeding the excellent HW-Q90R, the Samsung HW-Q950T takes again what made the success of its big sister, in particular an effective Dolby Atmos sound thanks to vertical speakers, two rear satellites, and a powerful wireless box for low. But it also gains in power this year (546 W against 512 before) and offers two additional channels (9.1.4) thanks to three new integrated speakers. There is also modern connectivity with HDMI eARC and CEC, as well as Bluetooth and Wi-Fi chips for wireless. Delivered with a remote control, it embeds many sound treatments to adapt to all types of content. A very complete product, but at a golden price, of course.

Another sound bar whose reputation is well established. The Sony HT-ZF9 is sold at € 549 at Amazon during this promotional period. Usually, you have to spend € 799 to afford it, which still gives us a discount of € 250. A great offer.

Sony HT-ZF9

The HT-ZF9 is a very beautiful 3.1 soundbar compatible with Dolby Atmos and DTS-X, very dynamic and powerful (400W) with a surprisingly efficient spatialization for a product without vertical speakers. Hi-Res certified, it works both wired via HDMI or optical as well as Wi-Fi and Bluetooth. It even has an analog jack port which is becoming increasingly rare on the market. The device comes with a wireless subwoofer and a remote control of course.

Winter sales 2021 at e-merchants:

Most e-merchants like Amazon, Fnac, Darty, Boulanger or Rue du Commerce participate in the 2021 winter sales. Here is the list:

Our other guides for the 2021 winter sales

You did not find your happiness in this article? You may find it by browsing our other thematic guides created especially for the winter sales 2021.


The promotions relayed here were independently chosen by the editorial staff of according to the importance of the reduction made and the quality of the product, the most interesting ones are displayed in bold. The list will be updated regularly with new offers, those which are no longer available will also be withdrawn. Promotional period requires and due to the high traffic on merchant sites, the links to the offers may not load in full or not work the first time. We advise you to update (F5 key on your keyboard) the e-merchant page several times if necessary.

Why trust us ?

Present online for nearly 15 years, is a reference site for high-tech leisure activities. Our recommendations are based on a large number of independent tests and comparisons, technical observations and in-depth knowledge of the market. Our testing and expertise focus on product usage and value for money to help you make the right choice.

NB: If you notice an error in our listing or if you find an interesting offer that is not there, do not hesitate to let us know in the comments.

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