32% growth of the video game market in Germany in 2020

  • Video game sales increase 36%
  • Revenues from game consoles, gaming computers and accessories increase by 26%
  • The unusually strong growth shows how important games were to millions of people in the year of Covid-19 in 2020.

The German video game market set a new revenue record in the year of Covid-19 in 2020: video games and related equipment generated around 8.5 billion euros in revenue. business, an increase of 32% over the previous year. This information was announced by “game“- the German association of video game professionals based on data from market research institutes GfK and App Annie. The turnover in 2020 has seen considerable growth in the areas of hardware and software; game consoles, gaming PCs and peripherals with a turnover of around 3.2 billion euros. This is equivalent to an increase of 26% compared to 2019. The games segment has seen further growth stronger, with a turnover of 5.2 billion euros from game purchases, in-game and in-app purchases, subscriptions and online service fees. As a result, this part of the market managed to grow 36% over the previous year.

The unusually strong growth of the games market shows how important games were during the year of Covid-19 in 2020. They brought together millions of people, allowed players to explore new worlds despite travel restrictions , supported home schooling or simply provided a welcome distraction during the pandemic“,
declared Felix falk, general manager of game.
It has not always been possible to meet the high demand for game consoles or gaming graphics cards, due to limited availability. Many German homes have upgraded their equipment during the Covid-19 pandemic, and are now ready for the best games of video games for years to come.

Growth in all market segments

All segments of the German video game market managed to record growth in 2020. The largest increase was recorded in purchasing turnover “in-game“and”in-app“, which grew by 44% in a single year, reaching a total turnover of more than 3.2 billion euros. Online service prices also saw particularly strong growth of 50% to 692 million euros. This segment includes online services, subscriptions and cloud gaming services such as EA Play Pro, Nintendo Switch Online, PlayStation Plus, Xbox Game Pass and Ubisoft +. billion euros in revenue, an increase of 11% compared to 2019. Subscriptions to individual games, such as “World of warcraft“and”Final Fantasy XIV“, resulted in a 44% increase in turnover. This market segment thus rose to 163 million euros.

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