A “meeting site” for franchises in retail

Kapp Retail presents itself as the free digital solution for project owners and franchisees to find the teaching that corresponds to them. “Nous partons du cahier des charges de l’individu que va investir pour trouver l’enseigne idéale pour lui”, insists Mickaël Benarrouch, founder and director of Kapp Retail. The platform refers to 850 teachings in one of the vingtaine de sectors d’activité tandis that the fédération française de la franchise en recense environ 2,000 “mais toutes ne sont pas assets”, précise le fondateur.

Des algorithmes pour sécuriser les attentes

To guarantee the parfaite meeting between the future franchiser and the good franchiser, Kapp Retail developed a solution based on many complementary algorithms. The first thing to do is to determine the ideal mailing for the franchise in order to define the geographical zones or a relevant implantation. An autre assure “le matching” pour mettre le cahier des charges personnel du porteur de projet en adéquation avec les franchises potentielles.

A complete compatibility algorithm in this phase to guarantee to the franchiser that the candidate for the joint venture has the necessary skills and good development of the future site. “D’une première liste de franchises, il ne restera alors plus que celles qui répondent aux attentes du franchiseur et aux souhaits mais aussi compétences du porteur de projet.” A questionnaire établit a digitized cv in order to first and appréhender the knowledge acquired, which refer to the management of stock, au management or aux relations fournisseurs.

To secure the teaching, Mickaël Benarrouch also recognized the status of an algorithm created by the start-ups specializing in finance, as well as the profiles of banking courtiers to assess the financial capacity of the project. “Les seignes, avant de se lancer dans les démarches, with the guarantee that the candidate will be financed by a bank graceful with the profile of an entrepreneur and that he will have the financial solidity to attend.”

Des objectifs et un label pour y parvenir

Pour lancer sa platforme, Mickaël Benarrouch has raised a fund levy of 1.6 million euros in order to finance the fois les aspects technologiques, marketing mais aussi de s’attacher les talents indispensable au développement futur. Kapp Retail is currently employed by a team of 15 tandis people who effectively devraient attend 38 salaries at the end of the year.

The young company has also set itself the goal of releasing the 1,200 franchise contracts signed gracefully on the 2026 platform, including all the cessions that the new points of sale. “Avant de mettre in relation to the parties, we devons certify the candidates to guarantee that the requirements of chaque partie ont été prizes in compte et éviter les pertes de temps.” The Kapp Retail Approved label assures the teacher that the contact you transmit is qualified as much at a geographic, financial level as of the necessary skills.

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