Adidas and Xbox launch sneakers to celebrate 20 years of the console

The Adidas Forum Tech Boost is the third and final pair of sneakers resulting from the collaboration between Adidas and Xbox to celebrate 20 years of the console. The shoes are inspired by the Xbox Series X and the Xbox Elite controller.

To celebrate the console’s 20th anniversary, Microsoft sent surprise packages to Xbox gamers, but also partnered with Adidas to launch exclusive shoes inspired by the console. The third and final pair in this collaboration is the Adidas Forum Tech Boost. This pair is “the first Xbox shoe available for purchase in the world.”

Adidas Forum Tech Boost to celebrate Xbox’s 20th anniversary – Credit: Microsoft

The shoes are available online from Microsoft, Adidas, and other vendors. They sell for $ 140, but stocks run out very quickly. The shoes are heavily inspired by the Xbox Series X, which is still a victim of scarcity around the world. Microsoft even had to use dev kits for the Halo Infinite tournament because they didn’t have enough next-gen consoles on hand.

The black lining and neon green of the Adidas shoes are reminiscent of the Xbox Series X and the Xbox Elite controller.

The Adidas Forum Tech Boost is predominantly black with several hints of neon green on the outside of the shoe. As Microsoft clarified, “The shoe also features our modern Xbox logo with subtle details to represent our console’s power button and the sleek styling of the Xbox Elite Wireless Controller.”

The green inner sole of the Xbox shoes is reminiscent of the ventilation grill of the next generation console. This item is also found on the Xbox Mini Fridge, the brand’s official mini fridge. Plus, the sneaker’s see-through sole is a nod to the see-through Xbox controller that launched in October.

The Adidas Forum Tech Boost to celebrate Xbox's 20th anniversaryAdidas Forum Tech Boost to celebrate Xbox’s 20th anniversary – Credit: Microsoft

Finally, Microsoft also celebrated Xbox’s 20th anniversary with a $ 25 poster depicting the famous “Red Ring of Death.” The Xbox 360 power indicator light would glow red when the console was unable to start up about fifteen years ago. The Red Ring of Death cost Microsoft more than a billion dollars. The company is also back in this huge flop on Xbox Power On, the free 6-episode documentary that traces the first 20 years of Xbox.

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