Adidas goes crypto with Coinbase and Sandbox

Soon you will be able to have adidas patterned sneakers or virtual clothing in your under construction metaverse.

After Nike, it is Adidas’s turn to delve into the world of cryptocurrencies and the metaverse. In fact, the company has just formalized two partnerships with two big names in the industry, namely The Sandbox and Coinbase. The former describes itself as “a community platform where creators can monetize voxel ASSETS and blockchain gaming experiences.”

This platform allows, among other things, to buy virtual plots, such as land on which you would like to build a (virtual) house, which Adidas has done. In fact, the brand has just bought no less than 144 parcels, which it has paid for 400 Ethereum, or around 1.6 million euros at the time of writing. Everything was announced on Twitter by The Sandbox.

Discover Sandbox

By clicking on the tweet, you will see the plot acquired by Adidas, in the middle of an ocean of empty plots or plots belonging to other brands or individuals. In its tweet, The Sandbox states: “The impossible is nothing in the Metaverse. What if we invite all original thinkers and doers to design our future together? »Making a more or less obvious allusion to the brand’s famous slogan with the three stripes.

But Adidas signed other contracts this week. In particular, it has signed an agreement with Coinbase, one of the many digital currency platforms. At the moment, we do not know what these two collaborations are, and it is not the succinct publication of the brand on social media that will tell us the most.

However, it seems that Adidas is putting in place all the elements that will be necessary for the manufacture of its own metaverse, as before its competitor Nike. The latter has already created its own virtual space using Roblox called Nikeland. For now, we can imagine that Adidas plans to create NFTs, to disguise digital avatars, which will meet in a virtual space installed on the brand’s plots. A case to follow closely.

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