On sale from Friday, December 17, these NFTs will provide access to digital and physical products.
Sport takes the metaverse one step further. On December 16, Adidas announced the sale of a collection of non-fungible tokens (NFTs), those digital objects certified by blockchain. Called “Into the metaverse” (“in the metaverse”), this limited edition collection is available now. “The opportunity with the metaverse is that it creates endless possibilities for us to connect, believe and belong,” said Tareq Nazlawy, Adidas Senior Digital Director.
These NFTs, which can be bought in cryptocurrencies, are sold at a price of 0.2 Ethereum per unit, or almost 700 euros. Through these, buyers will first have access to digital accessories to use in the online game The Sandbox. Last November, Adidas bought land for 1.6 million euros on this platform. The physical products associated with these NFTs will also be available to homeowners in 2022.
Collaboration with members of the crypto community
To create this collection of non-fungible tokens, Adidas has partnered with various names in the crypto community. Among them is the Bored Ape Yacht Club, one of NFT’s most important collections. It consists of 10,000 unique images of monkey-like characters. These tokens were sold for around $ 200,000 each. The sports brand thus created the NFT ape # 874, also known as Indigo Herz, “a rebellious optimist who observes the world through his heart-shaped glasses.” Adidas also collaborates with Pixel Vault, which is at the origin of Punks Comic, a series of comics on NFT, specially created with Chris Wahl, former artist of Marvel and DC Comics.
In recent months, brands have flocked to the metaverse, partnering with various platforms. On December 13, Nike, for example, announced the acquisition of RTFKT, a startup that designs virtual sneakers, in order to accelerate its digital transformation. The sports brand recently worked with Roblox, a popular game among children, to create Nikeland. This free virtual world allows its users to participate in minigames, but also to dress their avatars with Nike items.
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