After New York taxis, Uber has partnered with IT Taxi, the largest taxi dispatch service in Italy. Through this partnership, which was announced on May 24, 2022, Uber aims to strengthen its presence in the country. 12,000 IT taxi drivers will be able to take orders through the Uber app.
Shortage of drivers
VTC is present in 90 cities across the country and wants to expand its presence in this country with this agreement. “This is truly a historic agreement in one of our most strategic markets in the world,” Uber CEO Dara Khosrowshahi said in a statement released by CNBC.
For Uber, the deal comes at a time when the company is facing a shortage of drivers. The Covid-19 pandemic and the sharp decline in activity have forced many VTC drivers to switch to other activities. The company is struggling to get them back on the platform, resulting in longer waiting times and higher race costs. This agreement is also part of its ambition to be a multi-modal platform and to offer different means of mobility in its application. Uber has prominently added electric scooters and self-service bikes to its app.
Multiplication of partnerships
First of all, this is not the first partnership of this type for Uber, which has announced similar agreements in the US (New York, San Francisco), Spain (Madrid), Germany, Australia, Turkey, South Korea. and Hong Kong. “We strongly believe that Taxi and Uber are stronger together and we aim to make this a partnership based on trust and long-term cooperation,” added Dara Khosrowshahi of the agreement with IT Italy. When will the merger with French taxis take place?
A change in strategy for VTC when taxi drivers rebelled against its model as soon as it was launched in 2009. Several demonstrations broke out in France when the VTC arrived. In Italy, the company also became the object of protests by taxi drivers in 2017, recalls CNBC. In 2015, a court blocked the app on anti-competitive grounds before it was overturned by another decision.