Following the announcement last week of a partnership with Google’s voice assistant for shopping, Carrefour is launching its food marketplace to continue its development in e-commerce. More than a hundred merchants and up to 100,000 references will be offered by the end of 2020 on the Carrefour.fr site, announces the brand.
These products will complement “the daily product offer”, thus promoting a “complementary offer while allowing partner sellers to offer their catalog on the site,” said Carrefour in a press release. The categories of products concerned will be groceries, drinks, hygiene / beauty, pet stores and childcare. Launched at the beginning of June, the marketplace activity makes it possible to “reinforce the offer of the Carrefour.fr site by offering complementary products with commercial roughness which correspond to trends observed with e-commerce customers: organic, natural, health, delicatessen , regional / local, products from around the world, “free” offers (gluten-free, salt-free, etc.), “says the group.
“To meet consumers’ aspirations, the entire Carrefour ecosystem has been transformed over the past two years to act in favor of the food transition and guarantee all our customers the digital solutions that simplify the daily lives of French people.” With this food marketplace, the first to offer such an ambitious offer, our goal is to become the benchmark e-commerce site for our customers. This marks a new stage in the transformation of our omnichannel solutions, ”explains Elodie Perthuisot, e-commerce and marketing director at Carrefour France.
“The application of the marketplace model in the food sector is an innovation at a time when consumers are using innovative services to meet their new challenges and needs”, adds Philippe Corrot, founder and president of Mirakl .
Food e-commerce has benefited from the health situation in France and the unprecedented period of confinement, pushing consumers to favor distance shopping and drive. Online sales exceeded ten points of the consumer market share, and at Carrefour, growth in food e-commerce reached 45% in the first quarter. To support the high demand, the group has made adjustments to online offers, in particular by setting up virtual queues on its site.