Science

AI Creation: Midjourney creates 240 ads in minutes.

The use of AI, in particular Midjourney, to create a work of art is controversial, the British advertising agency 10 days, which, as the name suggests, develops communication campaigns in just 10 days, decided to demonstrate that creation with AI will soon destroy the art industry . To that end, the company used Midjourney to create 24 different ad posters in less than a minute for 10 well-known brands.

Based in London and founded by brothers Jolyon, George and Dominic White, 10 days aims to enable big brands to grow quickly through quality advertising campaigns, but at a reduced cost, which it commits to deliver in a maximum of 10 days. . It also has big brands like Red Bull, Tik Tok, etc. as clients.

Create advertising posters in record time thanks to AI

Three brothers conducted this experiment to demonstrate the creative potential of AI. They chose 10 famous brands, including British Airways, Colgate, Gucci, KFC, Nespresso, Rayban…

They used Midjourney’s Text-To-Image AI model, and with a few keywords, it generated 24 images with different graphics for each brand in minutes. The result may be debatable, but it suggests the increasing use of AI to create art.

AI instead of humans?

The agency has successfully demonstrated that AI can reduce the production time of an advertising campaign, although the results obtained need to be improved. For Jolyon White, AI-assisted creation will soon revolutionize the creative industry, he told The Stable:

“It’s amazing what AI can achieve with the right set of keywords. We can now create 24 layouts in the time it takes for our art director to take the first sip of coffee. At 10 Days, we’re always trying to break the traditional ad agency formula. AI is just one of many ways to achieve this. »

However, he said he was aware of the challenge of replacing humans with artificial intelligence. His brother George seems more confident and says:

“AI creativity has a huge future ahead of it. Humans and AI will work hand in hand, and how we use them will be exciting. Soon the possibilities will be endless. »

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