Taking advantage of the presentation of its quarterly results, Amazon indicated that the Prime Day would take place in June, which confirms information that we had reported at the beginning of the month. “ We will do this on a date when we believe it will get more attention for our customers, and also for our sellers. Said Brian Olsavsky, Chief Financial Officer of Amazon. ” We’ll share more details soon and customers can also say “Alexa, keep me posted on Prime Day” to stay informed. “, he added.
Since its inception in 2015, Amazon has held Prime Day in July. But it had been postponed to October last year due to logistical difficulties linked to the pandemic.
This trade event typically lasts for several days with hundreds of discounts on a wide range of products. Amazon is also taking the opportunity to display discounts on its house brands, in particular its Echo speakers and connected screens.
Article from CNET.com adapted by CNETFrance
Image: James Martin / CNET