Video-on-demand subscriptions are no longer enough for Amazon, which plans to invest a billion dollars a year in movie theater production, Bloomberg, interviewed by people familiar with the company’s plans for the world’s number one e-commerce company, understands. In the long term, Amazon aims to release 12 to 15 films a year. Or as many as a major Hollywood studio.
This week, Netflix released the film for the first time in theaters (not in France). This is “Glass Bow: A Tale of Daggers Retrieved” directed by Rian Johnson (“Star Wars Episode VIII”) and starring Daniel Craig. The world’s leading streaming platform releases about 100 films a year, which usually only streams.
Already a significant investment
Unlike its rival, Amazon has been releasing movies in theaters since 2015. In particular, the company produced Annette and Manchester by the Sea. But it finances fewer original films (less than thirty a year) than Netflix. The information disclosed by Bloomberg will take it to the next level.
The Jeff Bezos platform has been showing signs of accelerating its film and TV ambitions for some time now. Amazon acquired James Bond licensee MGM Studios for $8.5 billion in 2021. The deal was completed this year. And she invested $465 million to create her exclusive Lord of the Rings series.
The edge of giants Netflix and Amazon Prime Video makes it hard to compete. In France, the future of Salto is at stake and, according to Reuters, Orange is seeking to sell OCS, the number two player in French streaming, to Vivendi to bring the platform closer to Canal+. Lionsgate+ (formerly StarzPlay), available through MyCanal and Prime Video, will end in 2023.
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