Amazon to close ranking website in May 2022

Amazon announced the closure of its ranking site on May 1, 2022. The site, which has been in operation for 25 years, was acquired by Amazon in 1999 for $ 250 million.’s top products were its global rankings and traffic rates, following various statistics from more than 30 million websites. Tracking was accomplished through a combination of allied browser extensions and an installable Alexa script that site administrators could add to their pages to support tracking. was a well-known tool for tracking the performance of a particular site long before search engine rankings prevailed. Its modern service catalog includes options to view factors such as bounce rates, average visit times for a given site, comparisons of the relative popularity of two or more crawled sites, and more.

A well thought out decision

Amazon hasn’t officially given a reason for the decision to shut down its service. However, it can be thought that the priorities of the site operators have moved away from this service in favor of referencing and ranking in search engines, which has caused a decrease in its use.

Amazon specifies that it has stopped accepting new subscriptions to as of December 8, 2021. Existing subscribers will be billed for the last time on April 1, 2022. All available data will remain accessible until the aforementioned end date, May 1st. .

For users who want to export certain data before the site is closed, a support article has been posted on the site. Data graphs related to site overview, top sites, and certified site metrics can be uploaded via Alexa’s content exploration tool, site audit reports, and more.

Source: .com

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