Android: Google is (finally) lowering its fees

Is the battle of the nerves over? Google announced this Thursday the next drop in its percentage of commissions imposed on the publishers of applications present in the Play Store, its application store. This decision, which he will not stop talking about, comes at a time when the American giant faces increasing pressure from the competition regulatory authorities … as its main competitor Apple, also signaled by the blockade imposed on its own app store.

At the end of the decision made by Google’s general staff, developers of subscription applications will no longer have to pay more than 15% of their revenue to the American giant, up from 30% so far. Reading (e-book) and music-on-demand services, such as Spotify or Deezer, will also see their commissions drop to 10%.

What to calm the discontent of app publishers and developers? Nothing is less true, so much resentment is on your side. As a reminder, the latter accuse Google and Apple of abusing their dominant positions in the mobile application market. The anger of developers and publishers is particularly strong against Apple, whose app store is much more blocked than Google’s. As a reminder, Android publishers and developers may offer their apps for download in places other than the Google Play Store.

Priority: calm things down

However, Apple has tried to calm things down by offering in November 2020 a reduction in commission for transactions made through its app store. Although Apple traditionally charges a 30% commission on all purchases made through its platform, whether for the purchase of the application or for “in-app” transactions, the US giant announced at the end of last year that it would take more than 15%. commission for applications that earn less than $ 1 million (860,000 euros) per year.

Last August, Apple also agreed to sign an agreement that allows application developers to configure payment systems outside of the App Store and communicate directly with their customers about it. Previously, an app could be removed from the App Store if it bypassed Apple’s payment systems and commissions for in-app purchases. The new agreement will remove this restriction and it will apply to all applications.

The issue still appears to be far from over for the two giants of the mobile app market. Especially since the two groups are still accused of monopolistic practices by video game publisher Epic Games. In September, a US judge ordered Apple to loosen its grip on payment methods within apps, while declaring that the iPhone maker does not have a monopoly. Both the developer and the electronics giant have appealed.

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