Notice to developers of mobile applications on Android. Google has just unveiled the four main reasons that could push the American giant to suspend an application from its Google Play store. Not to mention uploading a course designed to teach developers how to avoid being kicked out.
Deleting apps makes life difficult for app developers, which is why Google has highlighted common “mistakes” developers make to help them prevent their accounts from being blocked by the big guard. Google released its recommendations on the occasion of the release of its new developer program policy, which went into effect on October 21.
Of particular concern are apps with buttons and menus that link to pages outside of the Play Store. These links point to either apps from the same developer or other apps that may be affiliated with the developer, but that are not clearly labeled as ads or promotional links.
A rich application store
“Without this clarity, apps may be suspected of containing misleading or disguised ads. One of the ways to avoid such errors is to explicitly report them by tagging buttons and links as “More apps”, “More games”, “Explore”, “Check out our other apps”, Andrew alert Ahn, product manager for Google Play App Safety. Google communicates this advice on the assumption that developers are only making mistakes that violate its rules rather than engaging in malicious practices.
In addition to these disguised links, Google is also attacking abusive keywords, which allow developers to showcase their application more in the heavily stocked Android store, which according to Statista has 2.7 million applications, against 1 , 8 million on the Apple App Store. Text blocks and listings with repetitive descriptions or words unrelated to the app violate Google’s store listing and promotion policy.
“Writing a clear description of the application, intended and optimized for readability and user understanding, is one of the best ways to avoid this violation,” says Andrew Ahn.
Google launches online course
Apart from these two violations, this one also points to the issue that some of the 2.7 million Android apps on the Play Store are being banned because the developers have abandoned them. This creates problems for Android Play Store users, and developers run the risk of violating Google’s “minimum functionality policy”, which could affect their developer account with Google and therefore other apps made by the manufacturer. of the application.
“To mitigate the negative impact on the reputation of the developer and on the application of the application, we must consider the non-publication of these applications from the Play Store,” writes the head of Google. Google also doesn’t approve of app proposals that are just app repackaged websites, as most of them are just designed to drive traffic to a website rather than giving Android users a reason to use an app.
Google considers them to be “WebView spam” and removes them. WebView allows developers to view web content in an application. Rather, developers should think about how an app can deliver something better than what’s already available on a website. To help developers understand the difference between a useful app and an app that just mimics a website, Google has posted a “Webview Spam” course on Play Academy.
This course promises to teach application developers to align application behavior with Google Play’s spam policy WebView, to distinguish between examples of acceptable and unauthorized behavior of applications regarding spam. WebView, and to avoid WebView spam in applications.