Apple has announced that it is consolidating its growing number of services, including iCloud and Apple Music, into a single package at a single price. The company has also added Apple Fitness Plus to its list of services, an offering that is sure to create stiff competition for companies that specialize in collecting athlete data, like Peloton and ClassPass.
The new set of services is called Apple One. It is deployed in two options on the French market:
The “individual plan” includes Apple Music, Apple TV Plus, Apple Arcade and 50 GB of iCloud storage for € 14.95 per month. The “family plan” allows six family members to access these services for € 19.95 per month. The offer will be available this fall, and the first 30 days will be free.
Services is a growing segment for Apple. In July, the company said third-quarter service revenue was $ 13.16 billion, up 15% from a year earlier and a key factor in Apple’s exceptional quarter. In the third quarter, multiple services delivered a record performance and strong double-digit growth. In August, Apple had more than 550 million paid subscriptions for all the services of its platform, or 130 million more than a year earlier. The company aims to reach 600 million paid subscriptions by the end of 2020.
The services market is indeed one of the few on which Apple can potentially develop and swell its portfolio of new customers, especially today, while the various containment measures decreed in the context of the current health crisis make mobile services more and more attractive to the general public.
It must be said that sales of traditional Apple products, such as the iPhone and iPad are stalling. It will therefore be essential, for the launch of Apple One, not only to acquire new customers by making the prices very attractive, but also to retain these customers – permanently.
Apple Fitness Plus not available in France at the moment
Apple continues to grow its service business with the new Apple Fitness Plus, which is actually a subscription to a wide range of virtual training classes that links your workouts to health metrics collected through the Apple Watch. offer is currently not available in France.
Each week, the service will offer new training sessions at different times and with different instructors, covering several types of training. It is launched with yoga, cycling, dance and even walking classes. Fitness Plus will be available to Apple Watch customers as a subscription service before the end of the year for $ 9.99 per month or $ 79.99 per year. Customers will be able to share the subscription with up to five other members of their family using the Family Sharing service. Those who buy an Apple Watch will get three months free.
With this service, customers choose a workout from a catalog of videos on their iPhone, iPad or Apple TV. When they launch the video, the workout syncs with the iWatch app and sends the user’s relevant health settings to the screen they are watching the workout on.
The measures are visible in order to maintain the motivation of the users during their training. Users will also be able to see the progress they are making on their activity rings. At the end of a training session, a summary of the data is displayed on the screen.