Apple would have found a solution to make money thanks to the App Store. An interesting decision, especially when Apple’s commission is being questioned. For months, there have been rumors of ads appearing in the App Store.
But now Apple has cut the ground from under the feet of analysts, in a press release issued on Friday, the Cupertino-based company announced the appearance of ads on the “Today in the App Store” page. But according to Apple itself, the ads will not focus on well-known brands like Coca-Cola or Toyota.
Indeed, Apple assures that these advertisements “will only contain content from product pages of App Store-approved apps.” The Cupertino-based company also revealed that developers will be able to buy links to redirect users to their app through other apps’ product pages.
This link should be added to the “you may also like” section that already exists today. These new sponsored links will be advertised as “ads” to allow users to differentiate between what the Apple system has to offer and the apps that “rank” in that section.
Apple advertises but ensures customer privacy
This system is especially reminiscent of sponsored links in Google results. The basic principle is the same, it remains for developers to see if the App Store is also interested in taking out a checkbook. If Apple allows these ads, the Apple brand simultaneously confirms its desire to reduce targeted advertising.
When iOS 14.5 was released, Apple introduced sensitivity labels. They should allow users to get an idea about the personal data that is used by a particular application. If many developers, as well as large groups such as Meta, tried to play rebels, now everyone has complied with Apple’s requirements.