Artificial intelligence: the academy of the metaverse settled in the Marseille monastery

Innovative training in this area, which should be rolled out to other French cities. A strategic question for Meta, co-financier. The firm is the subject of many criticisms of this parallel world, which is still in its infancy.

Little hands that conceptualize parallel universes that will cost dearly tomorrow. They are between 19 and 54 years old and have just joined the very first metaverse formation in Marseille. The Metaverse Academy is also settling in Paris, Lyon and Nice, metropolitan areas where digital professions are expanding.

Marseille is a land of innovation and there is a real need for it: 6,000 unfilled jobs.

Capucine Tuffier, head of public relations at Meta France

A talent shortage caused by a very limited supply of training in immersive technologies. One hundred training profiles competed and sixteen trainees were selected. The training structure of has relied on profiles undergoing retraining or unemployed.

Away from the labor market, they are no strangers to the language of programming and coding. The main asset at the selection stages. The exercise of the day consists of a superimposition of synthetic elements in a virtual world, tanks that move surrounded by castles and towers. “Some complete the kits with very colorful visuals,” enthuses Emmanuel Rasquero, who is responsible for various sneakers.

Training, the first months of which will take place face to face. The next fifteen months will be spent on a work and study program at partner companies that are actively recruiting. “The Metaverse is a sector with a future. Companies are hired before they get to know our students,” emphasizes Alexander Chervet, director of sud-est. The PACA region has allocated an envelope of 350,000 euros for this training, Meta is co-financing, the amount will remain confidential.

The Metaverse Academy is located in Marseille and offers various training courses related to immersive technologies.

© Juliet Ledrich

Bet on the future in uncertain skies. The “Web3” revolution targets 500,000 users of the Horizon platform launched by Meta with great fanfare. So far, 200,000 people have joined it and are returning as amateurs. The latest failure to date has been the European Union launching its platform on the metaverse to raise awareness of climate issues. The gala evening gathered only a dozen users. However, video games in the metaverse do not experience a crisis and could succeed: Fortnite leaked 250 million players to the metaverse, the Roblox gaming platform – 200 million, and the famous Minecraft game – 170 million.

The dizzying numbers that digital marketing is trying to rally. “Those who are involved in the metaverse are game developers or the film world, but this is a niche. It needs to go mainstream,” says Natalie Badro, digital strategy consultant and co-founder of the Metaverse Research Lab at ISCOM. Some brands, including Hermès and Burberry, are already selling clothing and accessories in an effort to bring future buyers into the real world.

Existing business in the realm of endless possibilities. If the metaverse can impose itself, it could revolutionize the professional world. “We can be in constant contact, without space-time restrictions. It will be possible to contact all customers in the world without boarding a plane, at any time,” says Natalie Badro.

A universe that can be useful to everyone, from medicine through imitation of surgery, to heritage, visiting Notre Dame, to weaning from addictions by the first meeting in the metaverse of anonymous drugs. Like any technology, the metaverse also appeals to all types of users. Insults or attacks are already there. Many of the pitfalls faced by various social networks, from massive data collection to online harassment, directly threaten Web3, taking the example of Web2 (i.e. social networks).

Horizons, the Meta platform, has provided several options for reporting an offensive avatar. “Within a few months, we are going to present a digital security report with French experts. This question is of decisive importance,” agrees Capuchin Taffier. The number of existing and future platforms will increase over the years regardless of the technology giants. France and Europe, strategic partners of the metaverse, can influence these risks. Rules echoing the GDPR that would be difficult to follow in the face of the proposed constellation of universes. Mark Zuckerberg is designing a metaverse that will take root “in five to ten years.”

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