Auchan opens its first cashless store in France

Today Auchan opens its first cashless store, inspired by the Amazon model.

The meeting point is Croix in the north, not far from Lille, on the campus of the EDHEC business school. Now there is a small 40m2 shop fully automated and packed with technology. The principle: download a dedicated application, enter your phone number, your means of payment, and receive a QR code to scan that will allow you to open the door of the store … Then you make your purchases, and that’s it. that’s all. No need to scan products or pay at a terminal …

Note, however, that this is not free: when you check out your credit card will be charged, you will also receive your receipt on your smartphone, but without having taken out your wallet.

It works thanks to sensors placed throughout the store. It is an item and movement recognition system, along with a virtual scale. It allows to know which products are carried by which customer and in what quantity. The technology comes from a Chinese startup, Cloudpick.

It already exists in the United States …

It is totally inspired by the Amazon GO stores that are growing like mushrooms in the United States, even in name, since Auchan’s cashless store is called… Auchan GO.

What about data protection? For the Auchan group, customer data is well protected. Auchan and Edhec have worked together with the CNIL (National Commission for Informatics and Freedoms) to guarantee respect for data and protection of images. We can still think that the system will allow at least targeted offers and ads …

Here, we are on a campus, the target clientele is young, connected to high technology. The store is accessible 24 hours a day, with about 500 products a day. We understand that this is a test, before generalization, at least for convenience stores.

The idea is not to eliminate cash registers everywhere in every store. But clearly we are moving towards more and more automation, more and more dehumanization as well …

With RMC


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