Audio-Technica is celebrating its 60th anniversary with the release of two new wireless Hi-Fi players.

PARIS, September 1 (Benin News / EP) –

Audio-Technica has unveiled its new releases to mark its 60th anniversary, including two wireless players, one of which is automatic, a high-quality phono cartridge, and next-generation wireless headphones.

The company introduced these products at the Technology and Consumer Electronics Show. IFA, the most important trade fair in Europe, officially kicks off on Friday 2 September in Berlin.

To celebrate its sixtieth anniversary, the Japanese manufacturer has unveiled the latest additions to its catalog, including two wireless Hi-Fi players, the Audio-technica AT-LP3XBT and AT-LPW50BTRW.

The first, the Audio-technica AT-LP3XBT, combines analog sound with advanced features such as the AT-VM95C capsule and external power adapter.

It is fully automatic, belt driven and has two speeds (33-1/3 and 45rpm) for high quality Bluetooth audio.

The AT-VM95C capsule is compatible with VM95 series replacement needles, and the deck is also compatible with Qualcomm’s aptX high-quality audio codec.

It features a balanced straight arm with adjustable lift and stop, an AT-HS3 universal cartridge, a phono stage, an anti-resonant aluminum platter and a dust cover with a removable hinge.

This product is now available in two colors, black and white, and can be purchased from the manufacturer’s website for 329 euros.

The Audio-Technica AT-LPW50BTRW, on the other hand, is a fully hand-held woodgrain belt-driven wireless turntable that is compatible with the latest Bluetooth speakers and headphones.

Its motor, which guarantees a disc speed of 33-1/3 and 45 rpm, is equipped with a speed sensor system to accurately maintain the disc speed, and has dynamic control, adjustable anti-skid.

The cartridge is also made of anti-resonant die-cast aluminum, but unlike the previous one, which had a felt mat, this one has a rubber mat.

It features a straight carbon fiber arm with hydraulically damped lift control and locking foot, as well as a high-performance AT-VM95E dual-magnet movable phono stage and a 0.3x 0.7mil elliptical stylus.

In addition, a built-in switchable phono stage and a detachable dual RCA output cable allow direct connection to components with or without a dedicated phono input.

The Audio-Technica AT-LPW50BTRW is already available on the brand’s website for 449 euros.


In addition to new wireless players, the brand introduced a limited edition of professional headphones. ATH-M50xDS and wireless ATH-M50xBT2DS, both in dark blue.

The first model features patented 45mm wide aperture drivers, wide frequency response with excellent sound clarity and 90° swivel for comfortable single-ear listening.

They are equipped with a padded headband and ear cushions for comfort during extended wear, and can also be folded for easy transport.

On the other hand, the Audio-Technica ATH-M50xBT2DS are touted as wireless headphones that provide up to 50 hours of continuous use on a full charge and up to three hours on a 10-minute quick charge.

The clarity of listening to the site was made possible thanks to drivers with an aperture of 45 mm and a special amplifier. In addition, it is equipped with audio components such as the AK4331 digital-to-analog converter, dual microphones, and beamforming technology that enhances clarity.

The headset also includes a microphone, built-in in-ear buttons and multi-point pairing, Google Fast Pair and the AT Connect app with improved customization.

At the same time, it is compatible with LDAC and AAC codecs and has a cable up to 1.2 meters long for connecting via USB-C.

Both models are already available on the Audio-Technica website for a retail price of €189 for the ATH-M50xDS, while the ATH-M50xBT2DS can be purchased for €229.


Finally, the Japanese manufacturer has introduced a high-quality phono stage from the ART series, the AT-ART20, a dual moving coil and magnetic core model designed to reproduce sound with all the expressiveness of a live performance.

The base is ART series aluminum, the body is titanium, the coating is elastomer, both for the first time in a series of these products.

The front yoke of the capsule is thickened by 0.6 mm, which improves the magnetic flux density. In addition, the voltage efficiency increased by more than 15%.

It has a linear contact pin that mates with a stepped tubular structure, and the thickness of the gold-plated plywood of the device’s terminal contacts is increased by about 30 times compared to the brand’s conventional contacts.

The AT-ART20 can be purchased today from the Audio-technica website for 1000 euros. 3199 euros.

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