Crypto

Bakkt collaborates with Google to expand consumer access to cryptocurrencies

Bakkt exchange partners with Google

Exchange platform Bakkt announced on Friday that it had partnered with Google to make cryptocurrencies “accessible to millions of consumers.” “

Bakkt was launched in 2018 by Intercontinental Exchange Inc, the parent company of the New York Stock Exchange (NYSE). The platform allows people and especially institutions to buy, sell and store cryptocurrencies. The project already brings together several large companies and big names in venture capital such as Fortress Group and Susquehanna.

In practice, this partnership will allow users to spend cryptocurrencies with the Bakkt crypto card directly from Google Pay. This will allow customers to make cryptocurrency payments wherever Google Pay is accepted.

Gavin Michael, CEO of Bakkt, sees the recent partnership as representative of his company’s success:

“This partnership is a testament to Bakkt’s position in the crypto market, allowing consumers to enjoy their cryptocurrencies in real time, safely and reliably. In addition, the partnership with Google Cloud will allow us to continue building a world-class innovative platform.

In fact, Bakkt also said that it has chosen Google Cloud as its preferred provider. Bakkt also plans to use Google’s cloud to develop new analytics, artificial intelligence (AI), machine learning (ML) and geolocation capabilities on its platform.

Bakkt multiplies initiatives

The recent partnership is just one of Bakkt’s many attempts to expand cryptocurrency use cases in the United States. In August, the company partnered with Quiznos to launch a pilot bitcoin (BTC) payment program at several Quiznos fast food outlets in Denver.

The organization also worked with Starbucks after the launch of its app in April. Since then, customers can top up their Starbucks cards through the app.

Google Cloud is no exception and recently supported Dapper Labs, the company behind the famous non-fungible token (NFT) project NBA Top Shot.

👉To go further: Quiznos fast food restaurants are testing Bitcoin (BTC) payments with Bakkt

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About the author: Florent David

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Engaged in the crypto ecosystem since 2017. I am particularly interested in decentralized finance (DeFi), Ethereum 2.0, and non-fungible tokens (NFT).
All articles by Florent David.

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