Exit parades and other videos, Demna Gvasalia presented, last December, its fall-winter 2021-2022 collection for Balenciaga video game version titled Afterworld: the age of tomorrow. For Demna Gvasalia, presenting its fall-winter 2021-2022 collection in the form of a simple video, like most of the other houses, was absolutely not possible: “I hate the idea of a fashion movie. I find it very dated” he said in an interview with Vogue. The designer therefore had to tap into his imagination to find an astonishing and timeless way to unveil his seasonal silhouettes. This is where was born Afterworld: the age of tomorrow, an interactive project that stages an allegorical adventure taking place in 2031.
Balenciaga man, video game hero
Who says video game, says Sony. Demna Gvasalia leaned over the exit of the PS5 to seize on this news and unveil a gamer look during his fall-winter 2021-2022 show. As a logical follow-up to this collection, three designer pieces Balenciaga and Sony have just dropped, two t-shirts and a hoodie where the classic graphics of the PlayStation and the emblem of the two brands are sublimated. On the models, the geometric square, circle, triangle and cross shapes of the console lever are tattooed to reinforce the merch charm of this collection, to be found now on balenciaga.com.
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