In a blog post, BBVA recalls that the United Nations has declared 2017 the International Year of Tourism. The objective of this initiative is to reflect on the impacts of travel activities, which accumulated 10.4% of world GDP before the pandemic. A transformation of the sector is currently taking place, in particular thanks to ecological tourism formulas, aware of their impact on the ecosystem, actively participating in economic, social and environmental sustainability.
The objective of this initiative was to reflect on the impacts of travel activities, which accumulated 10.4% of the planetary GDP before the pandemic. A transformation of the sector is currently taking place, in particular thanks to ecological tourism formulas, aware of their impact on the ecosystem, actively participating in economic, social and environmental sustainability.
Open your eyes to a new way of sightseeing
The United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development, thus recalling the importance of tourism to achieve the 2030 Agenda and its 17 Sustainable Development Goals (ODD).
Given this statement, BBVA observes that its foundation aims to raise awareness about the need to minimize the impact of tourism and to legitimize the industry in some way.
In addition, for Spanish banks, through these 17 objectives, it is a matter of demonstrating the commitment of the tourism sector with aspects related to the climate emergency, the fight against inequalities, decent work or equality between women and men.
In addition, if for a certain number such as Claudio Milano (director of the Master in sustainable tourism management of resources and destinations, at the Ostelea school of tourism management) the concept of sustainable “tourism” is an oxymoron, it is advisable to minimize its aspects negative about the environment.
Without repressing it, tourism must respect the great symbolic rule of sustainable development: meet current tourism and social needs without compromising the ability of future generations to meet their own. At least that is what BBVA seems to support.
The problem, thanks in particular to the main social and other actors, now seems to have already been pointed out and represented in the eyes of the world. More and more people are hearing and communicating about the misdeeds of tourism. But beyond comprehension, the objective of actions such as the Year of Tourism is, in the bank’s words, to radically change mentalities on this issue.
Viable alternatives, such as blockchain: the essence of the mindset shift
If they seem a bit paradoxical to those who raise awareness about environmental issues, more and more formulas are emerging that express “ecological tourism” around the world.
In addition, more than ecological, these tourist formulas want to be aware of their impact on the ecosystem, actively participating in the economic, social and environmental sustainability of their surroundings and betting on the experience differentiated from that of the majority. For BBVA, this is not about formulas that seek to eliminate the harmful effects of tourism, but rather about trying to measure and control them in order to offer new, healthier and more viable ones in the near future.
However, these options remain a minority and are struggling to gain ground in the world of tourism. BBVA observes that the offers offered by “traditional” tourism are still too attractive and are the result of years of adaptation to meet the current needs of populations wishing to travel.
However, strong in wanting to reduce the ecological impact of tourism, BBVA affirms that the idea of the 2030 Agenda that it supports is to make its industrialization more sustainable. For the Spanish group, this undoubtedly implies the regulation of tourist macro-complexes, a greater integration of renewable energies in tourist circuits, and even, why not, blockchain technology.
In fact, although the common imaginary has for some time tended to unite blockchain technology and pollution, at least when it comes to crypto mining, BBVA seems to support the thesis that would admit that many of these projects aim to stimulate assets. natural resources through sustainable solutions. that respect the environment.
More broadly, with blockchain technology, companies and here, more specifically, the medium that is tourism, have the possibility of offsetting the negative effects of their production. Ultimately, the goal is to significantly reduce the harmful effects of so-called necessary production.
Thanks to the blockchain, it would in fact be possible to identify the various environmental impacts of tourism while pointing out the efforts highlighted by it to reduce its pollution and establish greener solutions.
In this specific case, this innovation that quantifies errors and qualifies efforts can become a tool of choice, to try to retain the climate emergency, but also to get closer to the 17 Sustainable Development Goals of the 2030 Agenda, supported by the Spanish bank.
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