American rapper Berner, CEO of Cookies, a popular California cannabis brand, has become the first cannabis executive to grace the cover of Forbes.
In a tweet, Berner called the cover “the dream of some of the world’s greatest CEOs”.
“An extremely great honor and blessing to be one of the faces of federal legalization in our country,” added the 38-year-old man.
Wow! Extremely humbled and blessed to be one of the pro-federal legalization figures in our country! It’s even more modest to be on the cover of @Forbes Magazine, the dream of some of the biggest CEOs in the world. https://t.co/QMVE0OFVvO check it out! RT pic.twitter.com/rL8OWznSZv
— Berner (@berner415) August 2, 2022
In June, Business Insider reported that Cookies had become “the world’s first legal billion-dollar cannabis brand.”
The company operates 49 pharmacies in the US and also sells a popular clothing line worldwide. The Cookies clothing line alone brought in $50 million in sales last year, according to Business Insider.
Earlier this year, the company partnered with Gage Growth Corp. open the first Cookies store in Canada. The Canadian product line is grown by Pure Sunfarms using Cookies genetics and post-production processes.
Cookies, founded in 2010, has become the most famous cannabis brand in the world. The company’s line includes more than 70 own varieties of cannabis and more than 2,000 products.
Early in his entrepreneurial career, Berner was reportedly offered $800 million for the company.
“I mean, I needed to think about it for a while. I want people to be motivated and I want people to know that the first offer is not the best,” he said in 2020, discussing the offer mainly in shares of the Canadian manufacturer, who was not quoted.
“The way I looked at it was if the first contract I got was for $800 million and it was mostly stocks — and the stock game can be great in the fall — and everyone goes public at the same time, what if I refuse? It makes me the boss,” he said.
However, Berner did not leave empty-handed. Instead, he opted for a 10% stake in the company for $10 million in cash.
“I’ll look at that $800 million and say, ‘Thank God I didn’t.’ Or maybe not. But it’s a risk I was willing to take,” he said in the podcast, which you can find below.