Bitcoin, wokism, Bernard Tapie … the 2021 Google search rankings

Google published this Wednesday, December 8, its summary of the search terms that emerged in 2021. Apart from the inevitable Covid, Internet users have sometimes asked themselves funny questions.

It is the tradition. At the end of each calendar year, the main platforms take stock of what interests their users. A few days ago, netizens had fun sharing their “Spotify Wrapped”, an animated summary of a musical year, and now it’s up to Google to dissect its trends.

“If this year 2021 is once again marked by the health crisis, the research of French Internet users also reflects other upheavals and developments in the world this year, such as the situation in Afghanistan or the international phenomenon Squid Game,” says Google. The company specifies that these search trends do not include the queries with the highest volume of searches, but rather the top search trends, which take into account an increase in interest from 2020 to 2021 around a specific topic.

“Covid” requests, but not only

How to get the health pass? Contact case what to do? Curfew certificate, Doctolib, vaccination … The year 2021 was inevitably marked by the lexical field of Covid, which is repeated in many categories of trends in Google. But netizens not only had the health situation in mind, they also asked themselves very deep questions, such as “Why were chainsaws invented?” or “Why is the sky yellow?”, the latter referring to this strange phenomenon observed in February 2021 and due to the sand of the Sahara.

Internet users were interested in the situation in Afghanistan and also asked “Who are the Taliban?” Bitcoin is also at the top of the rankings, following this year’s frenzy and the rise in the value of cryptocurrencies. “What is NFT?” ranks sixth in the question category. Very French current affairs also appear in the trends, with search terms such as “wokism”, “Islamogauquism”, “inclusive writing”, or even the far-right candidate “Éric Zemmour”.

The death of Jean-Paul Belmondo, that of Bernard Tapie, the separation of Daft Punk, and the breakdown of WhatsApp are also topics that have marked the current situation and the trends of Google. Without forgetting the sports competitions that animated the year, with Euro 2021, the Olympic Games or Roland-Garros.

You can check the French trends in this direction and the world trends in this one.

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