Are we going to have Black Friday in France? In a press release, we learned this morning that Bruno Le Maire had “had an exchange with players in mass distribution, commerce and online commerce to examine the possibility of a one week delay in the operation. promotional Black Friday, subject to reopening of stores by then. “
It will be December 4, officially
It seems that this request is accepted by the giants of e-commerce. On the 8 p.m. news on TF1, Frédéric Duval, Managing Director of Amazon France, announced the postponement of the Black Friday operation until December 4 for its online sales platform. A meeting with the Minister of the Economy will be held on Friday morning in Bercy with the other trade players in France to formalize the terms of this postponement.
As Black Friday approached, initially scheduled for Friday, November 27, the question of whether or not to reopen physical stores came back with insistence in the debates at the assembly. This commercial event, which is very important for many traders, could turn into a disaster scenario in the midst of the coronavirus pandemic.
A trompe-oeil report?
Even if other e-businesses decide to join Amazon, it is important to remember that, unlike sales periods, Black Friday is a “private promotional operation” and is therefore not supervised by the State. . Remember also that if the date of Black Friday is postponed on paper, it turns out that many offers have already been online for a few days for the “end of year celebrations.” Everything is a question of semantics to satisfy everyone.