Technology

Black Friday: date, expected promotions and origin … everything you need to know about the shopping event of the year –

Update 10/28/2021: Idealo has compiled a list of the most wanted products online on their site within a month of Black Friday. We have incorporated information about them further down in our guide.

For stores, but also for customers, the month of November has been synonymous with good business for several years. In the early 2010s, French merchants imported from the United States on Black Friday. A great commercial mass where promotions rain down on the Friday following the Thanksgiving feast: smartphone, TV, PC, video game console or even camera… there are all product categories.

This meeting is very important on the other side of the Atlantic, because the products are heavily discounted, and this, a few weeks before the end of the year holidays. The concept has also evolved, giving rise to Black Week that lasts, as the name suggests, all week (even on weekends).

The attraction for Black Friday and its derivatives is so strong that it generates new viral videos every year. Consumers can often be seen camping out in front of stores and human tides flooding shopping malls. A situation ridiculed in satirical series like South Park.

In this article, we have condensed the essential information about Black Friday, Black Week and Cyber-Monday: date, participating merchants and best deals (coming soon).

What day does Black Friday 2021 start in France?

Black Friday takes place the day after Thanksgiving, always on the Friday of the fourth week of November. In this way, the shopping event will take place this year on November 26 both online and in physical store.

However, it is very likely that some brands will release their offers sooner. We recommend that you check the sites and online stores as of Monday, November 22, the date on which the call Black week.

In addition, Black Friday is followed by the following Monday, that is, November 29, the Cyber ​​monday – An exclusively online event this time marking the end of this business period.

Who participates in Black Friday?

Many merchants participate in Black Friday today, either online or in physical form, starting with Amazon. The American giant has the advantage of selling a variety of products on its site, but it is not the only one.

In France, we also have the Fnac / Darty, Cdiscount or Boulanger group for the more generalists. Cobra and Son-Vidéo, specialists in image and sound, also participate, for example.

Below are the links that direct you to the pages dedicated to Black Friday 2021:

Black Friday: what are the expected promotions?

Less than a month before the start of Black Friday, Idealo compiled a list of the 20 products for which its users have activated the most price alerts. We mainly find game consoles, but also high-end smartphones and OLED televisions. Relatively expensive products, especially televisions, and whose promotions would be welcome.

Between September 27 and October 24, 2021Apple’s AirPods Pro lead the search, followed by the PlayStation 5 Standard and the latest Nintendo Switch Oled. Typically coveted products, shopping event after shopping event.

This “Pro” version of the AirPods has been completely overhauled, and for the better, because we believe they are the best headphones on the market. On the menu, a sweat-proof in-ear design (advice for athletes) that offers excellent comfort avoiding the intrusive side of this format, a high-end sound reproduction, much richer in particular in bass, but also a high performance asset. noise reduction and an always reliable wireless connection. More compact than the Sony WF-1000XM3, however, they offer slightly lower audio quality in our opinion, slightly less practical controls, and average battery life. However, they are more easily recharged thanks to their case that supports induction charging, which makes up for the lack of a USB-C port. Although its price is very high, AirPods Pro will appeal to those who are not compatible with in-ear headphones and to iOS and Android users.

Further down the list, we also find the LG C1 and Sony A80J. OLED TVs that we liked in our tests, but are far from cheap. It’s easy to understand that consumers are watching Black Friday promotions.

Since when has Black Friday been around in France?

Black Friday made its appearance timidly in France in the early 2010s. According to Google, requests for the shopping event have really intensified since 2016 in France, reaching a peak in 2019.

Note that Black Friday 2020 had been postponed for a few days due to restrictions linked to the Covid-19 pandemic.

Should we wait until Black Friday?

Retailers are counting on Black Friday to start selling their inventory and boost their sales before the holiday season. Consumers expect to see many products for sale during this event. In view of the negligible discounts from recent shopping events (we are thinking of the French Fall Days and Prime Day), we hope to see some great deals for this end of the year.

But during Black Friday, it is good to remember that physical and online stores cannot sell at a loss like during sales. Indeed, the only legal obligations for traders are to indicate the reference price, the promotion period and not to make false prices crossed out. Furthermore, the DGCCRF specifies that “replenishment is possible, but traders may announce a stock limit which, in certain cases, can be reached quickly.”

Black Friday, the right time to prepare your Christmas gifts?

If you like to organize yourself in advance for the Christmas season, it is clear that Black Friday is an event that you should not miss. First, many products will be on sale and save you money. Then, deliveries are likely to arrive at your house in early December, to avoid last minute purchases and calmly pack gifts. Plus, it’s perhaps the year when anticipating Christmas is most worth anticipating due to shortage concerns.

In the event that the gifts you want to give away are not available, perhaps you can offer gift cards while you wait for them to be available again?

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