Crypto

Blockchain is the cure for the scourge of fake show tickets

Buying a ticket to a concert, sometimes at a disproportionate price, impatiently waiting for the day of the event … To finally realize on the appointed day that you have been deceived. To combat fraud, show managers are now using tickets based on blockchain technology, a system that is said to be infallible against fraud.

At the end of July at the Stade de France stadium in Paris during an Ed Sheeran concert, security agents did not have to process a single invalid ticket, they told the Parisian. The feat was made possible thanks to the opening of a new ticketing system based on the blockchain (or blockchain in English), on the occasion of the performance of a famous British singer.

Instead of receiving a classic ticket via email, viewers had to download the Stade de France Tickets app and enter their personal information before receiving a ticket, just a few days before the concert. The app, developed by the Stade de France and ticketing platform company Secutix, makes it impossible to present counterfeit tickets and also limits resale on the black market.

Screenshots are not possible

With traditional tickets, it can be difficult to check if the same ticket has been duplicated multiple times for resale to multiple people. There are no problems with the blockchain, since they cannot be copied. “It is not possible to take a screenshot of the tickets,” explains Eric Rosenberg, general manager of SecuTix Americas, in an interview with Le Devoir, since these are dynamic QR codes.

“On the blockchain, a banknote consists of a unique certificate of authenticity. We always know who owns the ticket. This eliminates the risk of fraud. »

You can always resell your ticket if you change your mind, but the transaction must be completed through the app to ensure it’s secure.

However, an important condition for using this device: upon arrival at the concert, have a smartphone with a sufficiently charged battery. And each viewer should have their own device. If the consumer buys several tickets, he must give them to his companions in advance, who must also enter their data. However, there is an exception for minors.

The introduction of such a system is not without reason: there is a widespread fear among consumers of being deceived when buying tickets to a show. According to a 2018 US survey by blockchain-based services company Aventus, two-thirds of consumers surveyed said they feared ticket fraud. In addition, 12% of consumers surveyed have already sold counterfeit tickets. And among respondents who have been scammed, more than half (54%) said it negatively impacted their perception of the artist, despite the artist not being in control.

Excessive price hunting

“Another major issue affecting the industry is the bot phenomenon. [robots informatiques] who buy a lot of tickets with the sole purpose of reselling them at higher prices, sometimes even for fabulous sums,” emphasizes Eric Rosenberg.

“A blockchain-based ticket office can help block bots, and an event organizer can set ticket resale rules on their platform,” he continues.

Louis Roy, president of Catallaxy, a blockchain subsidiary of Raymond Chabot Grant Thornton, sees great promise in this type of ticket office. “This shows that despite the recent downturn in the cryptocurrency industry, the underlying technology is not losing its appeal. The product has lost value, but not the technology itself,” Roy says.

Blockchain-based ticketing can help block bots [robots informatiques]and the event organizer can set ticket resale rules on their platform.

“We have blockchain systems that work very well, but they are still quite expensive to set up,” he admits, pointing out that this could be a brake on the large-scale adoption of this type of technology.

After two years of the pandemic, with the cultural sector resurrecting from the ashes, Eric Rosenberg also highlights that blockchain-based ticketing can also help organizers enforce public health measures. “If vaccination is required for participation in your event, you can always request proof of vaccination to be included with your ticket,” he suggests.

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