SMEs: Keys to Successful Tokenization
Tokenized in September 2021, Friborg-based fledgling T-Bô has already sold over one million francs of its share tokens. Success based on a community model in which customers develop products together with the company.
T-Bô customers were able to contribute to the creation of this hoodie, taken from the brand’s latest advertising campaign.
T-Bo
Make your customers shareholders, founders of a young company T-Bo, in Bulle (France) – a new Swiss men’s underwear brand – has been thinking about it since its launch in 2018. They waited for the regulatory framework to be clarified in order to tokenize almost 10% of their capital in September last year. Since then, about 90 Swiss investors have purchased share tokens at an average price of just over 10,000 francs. In keeping with the goal, “most of them are also customers,” notes co-founder Allan Perrotet. Introduced at 104 francs, a figure calculated on the basis of the latest fundraising, the share is worth 138 today.