Automotive giant BMW wants to integrate blockchain technology through Coinweb in hopes of revolutionizing the automotive industry.
BMW, one of the largest car manufacturers in Germany, is working on integrating blockchain technology.
He recently partnered with Coinweb to build the necessary infrastructure to run a loyalty program on the blockchain. The initial plan is to start with customers in Thailand.
Coinweb is bringing blockchain technology to BMW — introducing their massive user base in Thailand to cross-chain infrastructure. https://t.co/lrKKc9YeaG
Excited to end 2022 with 💥
What will 2023 bring us? pic.twitter.com/Z666FHlEzS— Coinweb.io (@CoinwebOfficial) December 29, 2022
This plan has two key steps. In the first phase, they aim to implement blockchain technology for day-to-day operations in order to successfully reduce the time it takes to run all financial services in a company.
Secondly, a Web 3.0 application for users in Thailand will be created. With this application, users will be able to receive loyalty rewards through the blockchain.
These rewards can then be monetized and used to purchase other BMW services. It is planned to use the BNB channel.
Toby Gilbert, CEO of Coinweb, said that customers will be rewarded every time they interact with the BMW ecosystem. It is clear that each time these users purchase a BMW service, they receive loyalty points.
BMW representatives also said that they had been planning the implementation of the blockchain for a long time. These representatives said that blockchain can make businesses much more efficient and transparent.
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However, this is not the first time that BMW has used blockchain technology. The company has used blockchain for supply chain purposes and to ensure business continuity (and ethics) on the part of suppliers.
But BMW is not alone in this. Mercedes, Ferrari and Alfa Romeo have also been using Web 3.0 in recent months.
It will be interesting to see how the use of blockchain will help BMW and how it can impact the cryptocurrency market accordingly.
This article is offered to you in French in agreement with our partner crypto-academy.org.
If you speak English, find the original article in English at Crypto Academy.
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