Launched at the end of 2018, Buldi’s objective is to digitize and simplify commercial relations between individuals and professionals in the individual construction market. Concretely, the Vannes start-up has developed a configurator allowing individuals to design their new construction or extension project.
Matching algorithms select the professionals suitable for this project, who can thus send the private individual a qualified and personalized proposal, always via the Buldi platform. “Today, the conversion rate of Buldi projects is more than 3 times higher than that of traditional sources of acquisition”, explains Nicolas Mahé, who heads the start-up with Matthieu Merceron and Elise Albert.
The economic model
Monthly, around 600 projects pass through its platform. While the service is free for individuals, Buldi bases its business model on a subscription for the professionals it selects. Today there are around a hundred: builders, project managers, architects and extension or veranda specialists.
Buldi started the commercial deployment of its platform at the end of 2018, first in Morbihan. Today it covers nine departments in Brittany, Pays de la Loire and Occitanie. “We opened in Haute-Garonne at the end of 2020, in Maine-et-Loire at the beginning of 2021, and most recently, in May in the Tarn. The next stop will be Bordeaux”, says Elise Albert.
Upcoming national deployment
Because the start-up does not intend to confine itself to the west of France. To accelerate at the national level, it has just completed funding of 1.4 million euros. Contributing to this are the Club des Prophètes, Breizh Up, the investment fund for the Brittany region, but also Bpifrance and a banking pool.
“The stake of this lifting is to allow us to finance the acceleration of our national deployment in the 18 months to come”, specifies Nicolas Mahé. Based in the Village by CA in Morbihan, Buldi currently employs 8 people. Fifteen recruitments are planned by the end of 2021 to support this development.