Bulgari will conclude its Serpenti Metamorphosis experiment with an NFT.

While the jewelery house is inaugurating its immersive Serpenti Metamorphosis installation in Milan’s Piazza Duomo these days, it will soon present an NFT inspired by this project.

From mobile work to digital property.

Presented in Milan until October 31, Serpenti Metamorphosis takes the form of a dynamic three-dimensional fresco designed by digital artist Refik Anadol.

To carry out this creation, the latter trained algorithms on more than 200 million images of nature; Thanks to machine learning, artificial intelligence has integrated the main characteristics of these visuals to create other completely new images. In reference to the totem animal from Bulgari’s Serpenti collection, Refik Anadol also trained an algorithm on 120,000 images of snakes.

Completed by an olfactory experience signed by the nose Sophie Labbé and by the perfume designer Firmenich, this installation will then be shared in several great cities of the world … before becoming a unique work of art in NFT.

“This project is the perfect example of how Bulgari is capable of carrying out a metamorphosis of the luxury experience, making it more emotionally immersive than ever through the use of new technologies”, analyzes Jean-Christophe Babin, CEO of the Italian house, at while highlighting the ability of non-fungible tokens to instill the notion of digital property thanks to their connection to the blockchain.

All funds raised through the auction of this NFT will be donated to charitable causes. The terms of this sale have yet to be revealed.


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