Technology

Buy local… on Amazon

The store launched quietly “this year,” the US company’s email confirms. (Photo: 123RF)

LA TECHNO PORTE CONSEIL is a section where you will learn about platforms, new tools or new features that you can easily and quickly implement in your daily work, as well as talk about current technology trends.

TECHNO DOOR CONSULTATION. You can now buy Quebec products online. And not through Blue Basket, whose transactional component is still scheduled for the fall, but through the new Fleurdelysé store available on Amazon.

The store was launched quietly “this year,” the US company’s email confirms. It displays all products that meet one or the other of the following criteria: the last significant conversion took place in Quebec or at least 51% of direct manufacturing or production costs were incurred in Quebec.

Simon Marcotte, vice president of the J’acheté québécois, j’achete local (JQJL) group, told Les Affaires after contacting Amazon’s technical department in June to see if there was a tab that filtered all Quebec products. After a negative response in July, he stumbled upon Fleurdelysé. JQJL took advantage of this new store to create the site fleurdelyse.ca, which allows you to redirect to a store whose hyperlink is not easy to remember (https://www.amazon.ca/b?ie=UTF8&node=23914625011). ).

The group started promoting this new tool on their Facebook group, which has over 300,000 followers. “Competing with Amazon is a disproportionate project,” says Simon Marcott.

Thanks to the announcement of the Blue Box

Without detracting from any of Quebec’s other initiatives, such as the Blue Box, he believes that working with a Californian company is the best idea to achieve their goal. “This is a really good project,” he says. This helped stimulate local buying.” However, he believes the provincial government could look into what is already being done elsewhere in Quebec.

“When the Blue Box was announced, we were the first to announce it on our Facebook group,” recalls Nicolas Beaudry, President of JQJL. Because it was fully in line with our mission to do something to support local businesses.”

The history of this famous Facebook group, which today has 180,000 daily visits and 65-70% of its members visit every two days, according to data provided by JQJL, is closely related to the history of the Blue Box.

During its founding by Nicolas Baudry in 2018, in response to NAFTA negotiations when lumber and milk were “at risk”, the goal was to educate people to “watch the label”.

“The train goes far, so we grew up,” the latter notes. But when the Blue Box announcement was made, it was a huge boost.

In fact, tens of thousands of new members appeared overnight in the group every day. “It didn’t stop, it grew by 10, 15 or 20 thousand people a day,” the president recalls.

Community strength

At the same time, JQJL was working on a transaction site that launched around the same time as the government announcement. The goal was to allow young companies without a website to sell their products easily.

At the same time, the group set up a Facebook group membership card system for people wishing to promote their products.

All money received from the transaction site or membership cards is reinvested in advertising. All JQJL masters, “dozens” according to Nicolas Baudry, are volunteers.

According to Nicolas Baudry and Simon Marcotte, the strength of this movement lies in the community, an asset that other transactional platforms do not have. “The group has helped many companies to make themselves known,” says Simon Marcott.

And to further help entrepreneurs, JQJL has launched short capsules, the first of which is titled “Take Your Time!” was posted online in mid-August.

“Companies can list their products on Amazon, eBay or Blue Basket, but there is no guarantee that you will increase sales,” he continues. People are not looking for your products. To do this, they need to know that you exist.”

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