It’s not hard to see why the name Pinterest was coined this way. However, the story of its origin is less known.
What do Pixar, Wikipedia, Logitech, DeepMind, Intel, Bitcoin or WhatsApp have in common other than their presence in our technology titles section? It’s very simple: their name is a pouch word between two common names to describe their purpose. For example, Bitcoin combines the terms “bit” and “coin”, that is, the unit of measurement in computer science and “coin”.
Name found while watching TV
Why are we telling you all this? Because that’s how the name Pinterest was coined. It is also a wallet word that associates the terms “Pin” or “Pinboard” with “interest.” In English, these words translate respectively as “pin”, “bulletin board” and “center of interest.” And that’s not a bad thing, because that’s the central tenet of Pinterest.
The general idea behind this site, dating back to 2010, is to give Internet users the ability to pin ideas, like they could on a large corkboard. You can pin all kinds of resources on the network, be it pictures, cooking recipes, decorations, and so on. In short, anything that inspires or pleases you.
The link to the cork board, on which different things are pinned, is subtly reflected in the company logo. Indeed, the letter “P”, which represents the first letter of the company name, is stylized as a pin – the “P” strip forms a metal rod, and its loop represents the head.
Pinterest was founded by former Google employee Ben Silberman and Paul Shearra along with Evan Sharp through their company Cold Brew Labs Inc. However, neither Ben, Paul, nor Evan came up with the name: it belonged to Ben. wife, Divya Bhaskaran, who had this ingenious move, and in a completely banal way: according to an anecdote reported by Business Insider, she was watching TV.
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