Carrefour, first European distributor to combine its loyalty program with Apple Pay

Carrefour customers will now be able to add their loyalty card to the Apple Wallet and use it when they check out. Carrefour announces this July 6 combine its loyalty program with Apple Pay, which allows users to benefit, when paying for their contactless purchases via their iPhone or Apple Watch, of their advantages.

This integration with Apple Wallet and Appel Pay is unique in Europe“, explains Marie Cheval, Executive Director of Hypermarkets and Financial Services Group at Carrefour.

No application, no barcode to scan

The system is simple: the user approaches their smartphone or watch to the payment terminal so that the Carrefour loyalty card automatically appears on the device and thus cagnot, without scanning a barcode or launching an application. Identification is carried out via Face ID, Touch ID or via the password of their phone.

As for the installation, you must open the Carrefour application or go to, and log into your account, then press the Apple Wallet add button. Instructions are then given.

Market Pay technology, fintech from Carrefour

This device allows the brand to be part of a strong retail trend, which is to offer customers a smooth checkout without contact. “Using Apple Pay and the Carrefour loyalty card in Apple Wallet is simple and practical, and all transactions are more secure and respect privacy thanks to the power of the iPhone.“said Jennifer Bailey, vice president of Internet services at Apple. Developed by Market Pay, the payment fintech of the Carrefour group, and the French start-up Captain Wallet, it is available in French stores Apple already offers this type of functionality in other countries such as Australia.

In addition, the dematerialization of loyalty programs takes on real dimensions when it comes to environmental concerns. Another major trend is the addition of a mobile payment brick, as shown by the new functionality launched by Stocard. Historically positioned on the digital wallet, the start-up will allow its users to pay for their purchases via a virtual Mastercard. Currently only available in the UK, this feature will be rolled out in France and Europe by the end of 2020.

Aude Chardenon


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