Technology

Carrefour moves towards ultra-fast delivery with Uber and Cajoo

How does Carrefour plan to go from delivery in half an hour to express delivery in a quarter of an hour, watch in hand? In the race for ultra-fast, Uber and Carrefour will launch a new express delivery service for food products in Paris, extending their 18-month partnership, the two companies announced Tuesday.

Carrefour had reached an agreement with Uber Eats in April 2020 to deliver in 30 minutes, from almost 2,000 Carrefour stores. Since then, the association has been strengthened to increase the number of affected points of sale and increase the range of products available, thus meeting the needs of a more demanding and hurried urban clientele, who want to make their daily purchases online.

This new option, called “Carrefour Sprint”, will offer a 15-minute delivery service to residents of the French capital, exclusively through the Uber Eats mobile application. Products will be stored in the famous dark stores, shops closed to customers where employees prepare orders for delivery. Nine dark stores operated by Cajoo, the third partner in this business, will thus be used for Carrefour’s needs.

Dark shops, these new chain intermediaries

Therefore, a new supply chain is being established between the distributor, the delivery person and the logistics company, at the service of ultra-fast.

At the beginning of the year, Carrefour acquired a minority stake in start-up Cajoo, an on-demand grocery delivery app that is based on Shippingbo technology and a network of mini-warehouses that stretches across the hexagon.

Beyond Cajoo, other start-ups with strange names, such as Gorillas, Getir and Flink, are coming to establish themselves in this growing market for express delivery of groceries, in which more established distributors, such as Deliveroo and Uber Eats, also want to compete. plus. and more. Last week, startup Gorillas announced a record gross of € 860 million to take pole position in food delivery in Europe.

“Over the past 18 months, people have come to expect fast and reliable delivery … in Europe alone, we’ve seen a triple-digit increase in demand for grocery delivery,” said Eve Henrikson, regional general manager, Uber Delivery. EMEA, in a press release.

Uber and Carrefour plan to expand the 15-minute delivery service to other major French cities such as Lyon, Bordeaux, Toulouse, Lille and Montpellier in the coming weeks. In addition to Carrefour, Uber and Deliveroo also seal other alliances with brands, such as Casino in particular, with the aim of gradually rolling out offers and testing the customer’s appetite for this type of service.

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