The Consumer Technology Association (CTA) has announced that CES 2021 will not be a physical event. Instead, the annual tech show – which typically draws thousands of attendees to Las Vegas each year in January – will transition to a fully virtual format, amid continued uncertainty over Covid-19. .
An opportunity to reinvent yourself
The move marks a significant turnaround for CTA which, until a week ago, insisted that the event always take place in the usual physical format. But Gary Shapiro, director general of the CTA, explained on Tuesday that security concerns made the physical event logistically impossible.
“In the face of the pandemic and growing global health concerns regarding the spread of Covid-19, it is simply not possible to safely bring tens of thousands of people together in Las Vegas in early January 2021 to meet in person, ”Gary Shapiro said in a press release.
“Technology is helping us all to work, learn and stay connected during the pandemic – and these innovations will also help us reinvent CES 2021 and bring the tech community together in meaningful ways,” he continues. “By moving to a fully digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences. “
The last in a long list
The coronavirus has significantly disrupted annual tech industry events this year. Dozens of companies have been forced to change their schedules, go digital or cancel conferences.
The CES 2020 conference took place as usual at the start of the year, but it was one of the last big face-to-face conferences, before the pandemic put an end to these types of gatherings. .
Going forward, CTA says CES 2021 will be a new immersive experience, where attendees can sign up for personalized leads and where brands and start-ups can promote product launches through live demonstrations. Lectures and panel discussions will be broadcast live as usual.
CES will revert to a physical format in 2022.