Coinhouse, a major player in crypto-asset investment in Europe, is launching an awareness campaign under the code name “Girls in Cryptos”Aiming to demonstrate that cryptocurrencies are not just for men …
GENDER INVESTING GAP
In France, if the notion of “Gender pay gap” is known, we are less familiar with the notion of “Gender investing gap” – the difference in level of investment between the genders. Less publicized, this gap between women and men can pose many problems, especially for women at the time of retirement.
In addition to pay differentials, women are less involved than men in medium-term financial management: it is estimated that only 10 to 15% of women invest their savings; or two times less than in men. In 2018, a survey carried out by Opinion Way concerning the organization of couples in terms of account management revealed that 82% of men said they were in the driver’s seat in relation to banks and account management. These differences are also found in the crypto-asset universe where 85% of investors are men.
Due to a set of factors, such as education, lower income for women, investment gaps, and more particularly the under-representation of women within the crypto ecosystem is one of the battles waged by Coinhouse this year which wants to democratize the cryptosphere sector more generally. In this context was born, the idea of the campaign “Girls in Cryptos” in order to make the main stakeholders aware of these glaring differences in behavior through dedicated speeches on social networks, webinars for women and partnerships with influencers …
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