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Constellation Network to Apply Blockchain for Retail Analysis by Acquiring SaaS Startup Dor »CryptoNinjas – ondequando

Constellation, a distributed infrastructure that connects big data to blockchain, today announced the acquisition of Dor, a startup that helps retail brands grow by enabling them to improve customer outcomes through its data analytics solution that enables them to understand better foot traffic in the store.

With this acquisition, Constellation is able to acquire and encode Dor’s big foot traffic data and link that data to other big consumer data sets.

Equipped with this data, the company will provide new insights into the spending habits of millions of consumers without compromising privacy. By combining its existing mobile node infrastructure and Dor hardware, Constellation aims to create the largest mesh network on the blockchain.

“Acquiring a data-driven hardware and software business will help us increase the usefulness of the Constellation network. Through its cutting-edge technology, Dor offers critical data that enables thousands of retail stores in the United States and Canada to improve the customer experience. With this acquisition and the data that we can obtain with Dor’s battery and cellular thermal sensors, we can put millions of data points monthly in our network. This acquisition initiates our vision and ambition to merge crypto businesses with traditional businesses. “
– Ben Jorgensen, CEO of Constellation

Constellation + Dor

Dor, a San Francisco-based startup, will continue its retail business while working with Constellation to develop new blockchain-focused products.

Dor was founded by two former Apple engineers in 2015 and funded by major venture capitalists including Zetta Ventures, Bolt Ventures, BCV, Conductive Ventures, RevTech Ventures, Precursor Ventures and Vertex Ventures in Seed Towers and Series A with a total investment of more than $ 15 million.

“The data provided by Dor enables retailers to make changes to better optimize the performance of their stores. In a world where stores use an infinite number of experiences and tactics to increase sales, there is no way to determine which methods work unless you have the data to back them up. Constellation will help us optimize this data as well as explore new possibilities in the world of cryptocurrencies and distributed ledger technology. “
– Michael Brand, CEO of Dor

Blockchain model that supports a world of new applications

Unlike blockchains like Bitcoin and Ethereum, which face scalability challenges due to their linear networks, the Constellation network is based on a directed acyclic graph (DAG) model.

This model forms a database of nodes in a decentralized trellis structure that can handle millions of data inputs and grow exponentially as the amount of data increases.

With the combined growth of Constellation’s Hypergraph network and Dor’s hardware innovation, the acquisition lays the foundation for new developments in blockchain technology and integrations in real-world applications and hardened infrastructure.

More than 2,000 retailers rely on Dor technology to make actionable, data-driven decisions based on pedestrian traffic information. Dor’s Thermal Foot Traffic Meter counts the thermal signatures of store visitors and supports its proprietary machine learning algorithms to maintain and increase accuracy rates.

Dor’s sensor is a peel-and-stick solution that uses a cellular connection, making installation easy and secure for independent retailers and businesses. Dor’s thermal sensor tracks customers anonymously, so there is no risk of compromising customer privacy.

The Dor acquisition reflects Constellation’s vision to lead a global mesh network on distributed devices. From now on, Constellation will have the ability to deploy its technology in the retail sector and take advantage of the large size of the physical store market by expanding its network with mobile nodes for transactions.

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