Science

Consumption. Price, features, stock … Lidl’s new food processor launches Monday

Adieu Monsieur Cuisine Connect, bonjour Monsieur Cuisine Smart: à great renforts de publicité, Lidl to annoncé the commercialization, from Monday 6 December, d’une nouvelle version of son robot culinaire who provoked, dans le passé, des ruées violent parfois in the shops. This new device may be ready within three weeks after Christmas.

A slight price increase …

This new model from SilverCrest, the brand of the hard-discount chain, is priced at 399 euros, compared to 359 euros for the previous ones. This increase is explained by the arrival of new functionalities and some improvements, such as an increase in screen size, more power (1000 W), access to hundreds of recipes with, for some, video tutorials to follow, the creation of a ready to plan your careers …

Additional automatic programs will be available to cook eggs, make shakes, sous vide, simmer, ferment, or even clean this new house toy.

As for voice recognition, once criticized for being accused of spying on users without their knowledge through a microphone, it can now be activated. However, it will be necessary to have a Wi-Fi connection and a Google Assistant at home for communication to be established.

… And few copies

True to its strategy, the German giant restricts supply to strengthen demand: “only” 180,000 copies will be marketed at the brand’s 1,500 points of sale. Even before it hits the shelves, Monsieur Cuisine Smart is already doomed to run out of stock! A rarity of the product that suggests future scenes of crushes and shoving in supermarkets.

In June 2019, its older brother, “Monsieur cuisine connect”, fell victim to its success: 60-70% of the stock had been sold on the same day it was launched. The management had to ensure the establishment of reruns to calm the enthusiasm of customers who were squirming a bit too much.

This same robot had been talked about again at the beginning of the year, when a Spanish commercial court ordered Lidl to compensate the company Vorwerk, creator of the robot-cooker Thermomix, for having marketed a model considered too similar to the original. A judicial decision that does not concern France. However, two months later, the hard-discounter decided to sell its end devices for 279 euros in the north and east of France …

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