Contentsquare raises $600 million to improve online customer experience

Contentsquare, a French user experience data scientist, is raising $600 million. The fundraiser, announced on July 21, 2022, was led by Sixth Street with participation from Bpifrance, Canaan, Eurazeo, Highland Europe, KKR, SoftBank Vision Fund 2 and more.

Specifically, the startup is raising $400 million in equity and $200 million in debt. This Series F comes one year after the previous $500 million round. Contentsquare says its valuation has since doubled to $5.6 billion.

Over a million clients

Contentsquare, founded in 2012, has developed a SaaS platform that allows brands to improve the user experience on their websites and mobile apps. To develop its recommendation tools, Contentsquare tracks the journey of users by collecting billions of mouse movements and mobile interactions. This allows it to measure the effectiveness of various content (texts, images, videos) or even the impact of prices on a purchase decision. Businesses can then prioritize their decisions based on recommendations to increase their conversion rate.

Contentsquare offers 5 different solutions for analyzing the customer journey on websites, optimizing the mobile app experience, identifying errors and reducing load times, optimizing e-commerce performance, and providing recommendations and benchmarking. The startup has 1,500 employees and over a million customers, including companies like BMW, Decathlon, Samsung, Sephora, Giorgio Armani and more. It guarantees that it analyzes 3200 billion digital interactions every month.

M&A strategy

With this financial contribution, the French unicorn explains that he wants to invest in innovation and continue his international development. Contentsquare adds that it wants to develop solutions related to online accessibility, privacy protection and sustainability.

Its new product development and internationalization strategy involves mergers and acquisitions. Startup Next40 has made six acquisitions in the past three years. It took over Breton startup Dareboost, which developed a website performance measurement tool, its Israeli rival Clicktale, as well as Pricing Assistant or AdaptMonWeb and Hotjar digital accessibility solution.

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