Digital transformation: 6 ways to keep your project on track

Digital transformation is a rather vague concept that ranges from the introduction of services in the cloud to the creation of new technologies and new ways of working that accompany a change in economic model.

Six digital leaders give us their advice on how to bring about this change.

1. Determine the needs of your business

Any digital business that does not work with other IT and business leaders to identify its key needs is doomed to failure in the digital transformation process.

Adam Miller, IT manager at Markerstudy Group, notes that for large projects like this one, you need to spend time consulting with other leaders.

“Take time to see each other. You need to have regular contact and stay on the same wavelength,” he advises.

“My role is basically to provide what my business needs to succeed in finance, human resources, marketing and brokerage. This is a very large group, I have to make sure that all business units have what they need. »

2. Prepare for the experiment

Mia Sorgi, chief product and digital officer at food giant PepsiCo Europe, says business leaders who want to get the most out of digitalization will have to tinker.

His company collaborates with recognized experts to find innovative solutions to business challenges in a variety of areas including connected chillers, distribution systems and all other technology industries.

It’s important for PepsiCo to keep experimenting, she says. His team recently implemented a gesture-based project that allowed customers at a KFC restaurant to place orders with a simple hand gesture.

“What we learned about experimenting with new solutions is how necessary it is,” she says. “This is not a test if you already know how it will work. We don’t always know how things will turn out. Therefore, you must know how to take calculated risks in order to create something new. »

3. Your people should be your number one priority.

According to Stephen Booth, CIO at Coventry University, if you want to turn big ideas into real solutions, your people are critical to the success of a project.

“First you need to start with the corporate culture,” he says. “One of our favorite sayings is always get the team together first and then send them the project. Don’t start with your project and then build the right team. »

If it is important to maintain a healthy atmosphere between the people who will carry out this project, leaders must also look further. Engage people who will need to use these technologies. “It’s about seeing if you can effectively bring people together to work as a team, to collaborate hand in hand, rather than checking in every three months. If you don’t change your culture and ways of working, you will get effective technology, but no deep changes in the company,” the CIO warns.

4. Accompany the transformation process

Daniel Smith, head of analytics at PANGIAA, is another digital leader emphasizing the importance of corporate culture in the transformation process.

He believes that organizations should primarily focus on how they will achieve their goals: “I think change management is probably the most underestimated aspect, when in fact it is the area that causes more problems. »

He advocates methods such as process mapping, which details how a goal will be achieved, and gap analysis, which helps identify a company’s goal and performance gaps that need to be filled.

“You have to understand what you are doing today and what you need to do tomorrow,” he explains. “You need to focus on systematic process changes and what that means in terms of adaptability. Understand how and why people act differently. »

5. Prove you can be trusted

Craig York, CTO at Milton Keynes University Hospital, says building a high level of trust is critical for leaders who want to drive effective digital transformation.

“I’ve been here for a long time, and while it’s important to keep everyone in the loop, attending board meetings and explaining to them what we’re doing, at our company you can just hang out with passionate people who really care about what we do. they want to offer this company to Milton Keynes patients,” he says.

Once the team has done effective digitalization, they can gain the trust of the business to make further changes.

“To allow people working in IT to practice their profession in complete safety, knowing that the sword of Damocles will not hang over their heads. We have proven that this is the right way to progress. »

6. Focus on user experience

Spencer Clarkson, CTO of enterprise services firm Verastar, says technology is just the beginning of digital transformation. The real change lies in finding ways to use these tools and services to meet customer needs.

“It’s about getting people to understand that certain technologies can be developed, but first of all, you need to think about the client – ​​think about the user experience – so that digital transformation will bring the desired results,” he explains.

According to him, effective digital transformation does not necessarily involve large-scale changes in the company. It can be as silly as collecting information in one place so that employees have a complete overview of key metrics (customer satisfaction ratings, requirements, etc.).

“When you have such a solution, it benefits everyone,” he says. “What we started here is a process of change that never really ends. Digital transformation is just a methodology that provides us with a framework that can support change. »

Source: .com

Back to top button

Adblock Detected

Please consider supporting us by disabling your ad blocker.