Technology

E-commerce: PrestaShop is bought by the Italian MBE Worldwide

MBE Worldwide recently announced the acquisition of French publisher PrestaShop, an e-commerce platform that is experiencing strong growth due to accelerating business digitization.

The Italian publisher announced the acquisition last week, but did not disclose the amount of the transaction. With this acquisition, it hopes in particular to increase its presence in Europe and Latin America.

Prestashop is an open source online store creation solution whose interface is free if you already have hosting, but it also offers payment solutions with hosting included. Data focus and customer listening are at the heart of the functional evolutions of the PrestaShop platform, in particular in partnership with Google (marketing and analytics), Facebook (sales) and PayPal (payment).

In 2020, PrestaShop reported that more than 300,000 merchants had generated more than € 22 billion in sales through its e-commerce services platform.

Complementarity and conquest of new markets

The MBE Worldwide platform provides digital shipping, fulfillment, printing and marketing services through a network of franchise locations. After adding several strings to its bow, including PostNet, Spedingo and AlphaGraphics, the Italian company claimed 700,000 client companies worldwide in 2020, through a global network of more than 2,800 service centers in 53 countries.

“Joining MBE is an opportunity for PrestaShop to accelerate its growth, with the support of an important player in the sector, which will allow us to strengthen our position as a leader in Europe and Latin America, to win new customers and provide a better offer. -in its class fully integrated with our customers ”, estimates Alexandre Eruimy, Managing Director of PrestaShop, quoted in the press release.

Please note that Alexandre Eruimy must remain in front of PrestaShop after the transaction is completed.

MBE Worldwide is committed to complementarity with this acquisition and hopes to reach more VSEs and SMEs within its network. “PrestaShop and its staff are a great complement to MBE,” says Paolo Fiorelli, CEO of MBE Worldwide. “The complementarity of our two offerings will allow us to become the first global commercial platform for the growth of companies”, adds Alexandre Eruimy.

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