EB Games soon to be renamed GameStop in Canada

Have you ever experienced confusion between EB Games and GameStop? The first is a division of the second. In order to reduce this blur, GameStop has announced a change of image.

“By the end of the year, EB Games’ Canadian locations and online store will be using the GameStop name and brand. This decision follows comments from our valued customers and shareholders ”.

These video game stores have been established in Canada since 1993. The first three were founded in Toronto. Subsequently, other branches were opened in UK, Australia, Austria, Denmark, Finland, Germany, Italy, New Zealand, Norway, Spain and Sweden. Mostly under the name EB Games, but also on rare occasions Electronics Boutique.

GameStop is at the heart of one of the most incredible stories of recent years. Its stock, which was priced at minus US $ 10 in October 2020, is now worth over US $ 160. Last January, it peaked at US $ 347.51, propelling several speculators to the rank of millionaires.

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