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Elon Musk announces a new, more expensive subscription to hide ads…

Twitter owner Elon Musk announced on Saturday in a series of posts on his social network that the latter will soon offer “a more expensive subscription that allows you to no longer have ads.”

It will be a radical change to the business model of Twitter, which until now relied on targeted ads to generate revenue, before launching its first paid subscription in mid-December.

This new zero-ads subscription will be part of a broader strategy, which the American billionaire announced in a tweet, to overhaul the presence of ads on the social network.

“Twitter ads are too frequent and too big. We will be working on both of these in the coming weeks,” Musk tweeted.

The social network has faced severe economic difficulties since its takeover by Mr. Musk in late October. The company initially laid off about half of its 7,500 employees.

In late December, the man who also sits at the helm of Tesla and SpaceX estimated that Twitter could reach around $3 billion in turnover this year, the equivalent of a 41% decline from 2021.

The various decisions made by Mr. Musk have indeed put off a significant portion of the mainstream advertisers, who are terrified by the return to the platform of people who were initially banned for racist or conspiracy theories.

The company held an auction on Wednesday, offering at least 631 lots of furniture and décor items, including a huge light installation depicting the famous blue bird, which sold for $40,000.

To make up for the advertiser flight, the multi-billionaire, who explained that he had to “cut wildly” to avoid cutting off payments, is counting on subscription formulas starting with Twitter Blue, offered between $8 and $11 a month depending on subscription mode, so it’s the new offer will be without ads.

For about a month, Elon Musk has also been looking for his successor as head of the San Francisco company, after a poll found that 57% of the roughly 17 million participating users were in favor of his departure.

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