Elon Musk has returned the ban on Twitter

After a bogus popular poll on his own social media platform, Elon Musk finally announced on Thursday that he would reinstate suspended accounts on the platform next week as long as they didn’t break the law.

Guess who’s back? New Twitter boss Elon Musk announced on Thursday that he would reinstate suspended accounts on the platform next week as long as they didn’t break the law, returning to encouraging words during his takeover. When asked Wednesday in the form of a survey on his account whether Twitter should offer a “general amnesty to suspended accounts, provided they didn’t break the law or send outrageous spam,” 72.4% of the roughly 3.16 million people said “Yes”.

“People have spoken, amnesty begins next week,” Elon Musk tweeted on Thursday, the U.S. Thanksgiving public holiday, with the message “Vox Populi, Vox Dei” (“The voice of the people is the voice of God”). It was with the same expression on his face that last Saturday he rehabilitated the account of former US President Donald Trump, banned from the social network after the storming of the Capitol in Washington in January 2021.

The leader of Tesla and SpaceX made this decision after a similar consultation on the Blue Bird network, a method of indeterminate representativeness. A small majority (51.8%) of 15 million voters favored the return of the Republican billionaire who hasn’t tweeted since his account was restored.

Burnt advertisers

Elon Musk has repeatedly explained that he bought Twitter because he sees the platform as a “digital public square” necessary for democracy in the world. The world’s richest man sees content moderation as too restrictive, but his absolutist vision of free speech raises concerns about a surge in abuse (misinformation, hate speech) on the social network. Many brands have already suspended ad spend on Twitter, which is 90% dependent on Twitter for revenue.

The libertarian entrepreneur initially tried to reassure them by reminding them in late October that the rules had not changed (yet) and promising not to make any decisions about reinstating accounts until a “content moderation board” was in place. But advertisers who promised to keep costs under the condition that this moderation board was created “violated the agreement,” he wrote on Tuesday as an excuse to return accounts evicted from the platform. Several major brands, including Volkswagen, General Motors and General Mills, have announced they will suspend spending on Twitter ads following its acquisition by Elon Musk.

However, Elon Musk seems to have a limit: he made it clear that he would not restore the account of the far-right American conspirator Alex Jones, against whom the parents of victims of the Sandy Hook school shooting in Newton have been suing for several years. Connecticut) for asserting that the massacre was merely a staging of opponents of the weapon. After losing his first child to Sudden Infant Death Syndrome, Musk said he was “ruthless with anyone who uses a child’s death for (gaining) financial, political or fame.”

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