All is well that ends well. After a tense start to the week when Elon Musk attacked Apple and his boss Tim Cook, the two men have found themselves and have seemingly patched up their differences.
The new owner and CEO of Twitter announced that he had met his Apple colleague and visited the brand’s headquarters. “Good conversation. Among other things, we have resolved a misunderstanding regarding the possible removal of Twitter from the App Store. Tim made it clear that Apple never thought about it,” Elon Musk tweeted.
Earlier this week, the world’s richest man used “his” social network as a mouthpiece to accuse Apple of censorship by imposing a “hidden 30 percent tax” on App Store purchases and threatening to ban the Twitter app for iOS. Apple has not officially responded to this challenge.
The controversy marked an escalation from Elon Musk, whose changes to Twitter since taking over on Oct. 27 have prompted many advertisers to suspend or stop their ad spend. However, almost all of the income and profit of the social network depends on advertising. Apple spent nearly $40 million on Twitter ads in 2022, according to the latest data from MediaRadar.
CNET.com article adapted by CNETFrance
Image: James Martin/CNET