Science

Entrepreneurship. Small business can lead to a strong takeover

Burnout among entrepreneurs is a taboo topic. In Entreprendre (and especially) be happy (1), which he dedicates to entrepreneurs, their struggles and happiness, Alexander Dana, co-founder of LiveMentor, gives the floor to dozens of women and men who have built, succeeded, failed, rebounded. One of them is Augustin Paluel-Marmont, co-founder of Michel et Augustin, a food company specializing in cookies and desserts. Before the thriving company became 95% owned by the Danone group in 2019, the adventure began in a Parisian apartment with friend Michel de Rovira.

He talks about his immense pleasure, non-stop entrepreneurial adrenaline for 5,475 days.” Then the end of the epic when he felt flushed, devastated after nearly exploding and exploding from the constant tossing back and forth between France and the United States in search of an American market. Until she dreams on the tidy, to get into an accident, so that everything stops. Today, the entrepreneur insists on this need to know oneself well in order to behave better with oneself, one’s colleagues, one’s loved ones. And do not lose the precious insight that helps you stay consistent in your actions and ideals. Service.

Alexander Dana, entrepreneur, co-founder of LiveMentor. © Photo Live Mentor

Burnout is mentioned for employees, and even more so for entrepreneurs. Why ?

Their mental health is still a taboo topic. However, burnout threatens the 900,000 people who start their own businesses every year. Because we still support too much of the myth from the United States of the “beginner” entrepreneur, comfortable in his sneakers, working like crazy, in control, waking up at 5am, finding time to play his sports, manage his own affairs. teams and even out wonderful momentum.

Even if it means sacrificing your personal life…

Yes, it can often go hand in hand. It’s an overrated image of Elon Musk saying that his success depends on working over Christmas or jumping into a private jet to attend his brother’s birthday party for just twenty minutes… It’s an emphasis on growth and overproduction. But the reality of millions of other entrepreneurs is so far from that. What interests me is to remember that the financial health of a company should be as important as the mental health of its founder. And look behind the scenes of this “Instagram” world of startups.

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What are the threats?

The LiveMentor support we provide to entrepreneurs has identified the top six traumas that lead to burnout. It ranges from fear and trauma of failure to impostor syndrome, but also painful comparison, obsession with details, repetitive anxiety. To avoid them, you must take the time to analyze what energies, strengths, skills, and values ​​fuel each one’s drive. When we start out, diagnosing who we are is essential. In the hired world, the worker is helped by personnel departments, his interviews with managers… The entrepreneur is very lonely.

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Why is this loneliness so hard?

Because the desire for independence requires a huge responsibility. In his daily life, an entrepreneur must manage everything, especially when he is in a micro-enterprise, the status of which is being chosen more and more often. In one day, he performs dozens of missions: marketing, accounting, market research, production… This inevitably causes an emotional upsurge that is difficult to manage. Knowing how to take a step back helps avoid relapse and, above all, better capitalize on this entrepreneurial adventure that remains formidable.

(1) Pledge (and above all) to be happy, Éditions Eyrolles, €19.

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