Facebook and Instagram will show more posts from accounts you don’t follow – PaperGeek

Mark Zuckerberg’s social networks have a habit of displaying content from accounts that users don’t follow. If so far this has been a small percentage of unwanted publications, then next year this figure should double …

Facebook’s growth plummeted for the first time in its history in the second quarter of 2022, so it looks like the social network is looking to catch up with Tiktok. The latter also became the world’s most downloaded app last year, surpassing Facebook. According to the company, the strength of its direct competitor is artificial intelligence, which allows you to offer users inappropriate content.


For example, Meta CEO Mark Zuckerberg said that by the end of 2023, the company will more than double the amount of content from recommended accounts people see when using Instagram and Facebook. In addition, Mark Zuckerberg said that these recommendations currently make up approximately 15% of the content. on Facebook, and that the percentage is slightly higher on Instagram.

Facebook is changing its algorithm to compete with TikTok

This initiative is a radical departure from the historical approach of Facebook and Instagram. This approach quickly made TikTok one of the most used apps in the world and spawned a new economic model. The creator of Facebook did not hesitate to praise the AI ​​used by its competitor. Mark Zuckerberg says, “When AI finds additional content that people find interesting, it increases engagement and stream quality.”

In addition, according to the entrepreneur, this system helps to stimulate social interactions. “The social trend we see is that instead of people only interacting in feed comments, most people find interesting content in their feeds and then forward that content to their friends and interact in that space.” Mark Zuckerberg also clarified that Meta will use AI to recommend any content that people publicly share on its service, such as links or photos.

Source: theverge

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