Facebook and Instagram will show more posts from unknown users: CEO Zuckerberg – Attractive sphere

In a bid to attract users, Meta CEO Mark Zuckerberg said that by the end of 2023, the company plans to double the amount of content from recommended accounts that people see when they use Instagram and Facebook.

The tech giant’s CEO said he believes the overall trend of artificial intelligence (AI) is much broader and covers all types of content, including text, images, links, content groups and more.

“Currently, about 15% of the content in someone’s Facebook feed and slightly more than their Instagram feed is recommended by our artificial intelligence from people, groups or accounts you don’t follow. And we expect those numbers to more than double by the end of next year,” Zuckerberg said during the company’s earnings announcement.

The company said its artificial intelligence finds additional content that people will be interested in, which increases the engagement and quality of its streams.

Zuckerberg said that since the company is already monetizing most of these formats well, it should also increase its business opportunities during this period.

“Advances in artificial intelligence allow us to deliver more personalized ads with less data. As such, it supports automated messaging and creative tools to enable companies to run more effective campaigns, which is especially important for small businesses that don’t have large marketing departments and have been hit hard by Apple’s policy changes,” he added.



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